High-Quality Vehicle Logistics at the AMG Brand Center Hamburg

CARRICO Car Lift in an Exclusive All-Black Design

At the new AMG Brand Center Hamburg, the driving experience begins long before customers get behind the wheel - it's already embedded in the building itself. To ensure the smooth and reliable movement of high-performance vehicles, we installed a CARRICO car lift featuring a striking all-black design that meets the highest standards in both functionality and aesthetics.

This car lift is a key component of the internal logistics, combining cutting-edge technology with the powerful visual identity of the AMG brand. The dark, fully powder-coated finish in RAL 7021 emphasizes the premium character of the facility and blends seamlessly into the overall architectural concept.

About the project

The CARRICO car lift ensures efficient, safe, and elegant vehicle movement between the different levels of the AMG Brand Center. Its generous cabin dimensions are optimized for sports cars and high-performance vehicles. At the same time, its robust construction meets the specific requirements of a brand and service environment where vehicles are not only showcased but also moved, stored, and maintained.

Thanks to its energy-efficient drive technology, every transport is smooth, precise, and gentle—ideal for premium vehicles and a premium setting alike.

Challenges in Modern Vehicle Showrooms

Limited floor space requires compact, space-saving solutions for vehicle movement
Multiple levels or restricted access points complicate internal vehicle flow
High design and brand expectations make visible technical infrastructure undesirable
Need to provide quick and flexible access to vehicles for presentations, events, or test drives
Protection of high-value vehicles from damage during internal transport
Minimization of noise and vibrations within customer-facing areas
Demand for safe, reliable, and aesthetically integrated logistics solutions

How the Solution Addresses These Challenges

Vertical transport without additional floor space thanks to a compact car lift
Gentle vehicle handling enabled by precise lift technology and soft-start drive
Fully integrated all-black design that complements the premium showroom architecture
Fast access to display and service vehicles without disrupting showroom operations
Low-noise and low-vibration performance ideal for high-end brand environments
High operational safety supported by a shaft smoke extraction system and powerful drive unit
Optimized internal workflow through clear, efficient vehicle logistics

“True automotive excellence allows no compromise. We don’t just design and realise car lifts – we create seamless solutions that unite vehicle, architecture, and experience.”

- Tobias Alfes, Sales Team Lödige Fördertechnik -

Design that conveys performance

Cabin walls and ceiling with high-quality powder coating in RAL 7021
Cabin floor with durable epoxy resin coating in RAL 7021
Six-panel telescopic sliding doors, also in RAL 7021, for a consistent overall appearance
Integrated shaft smoke extraction system for maximum safety

This consistent all-black concept creates a technical, clean, and modern atmosphere—perfectly aligned with the AMG brand world.

Numbers and facts

Location:
Hamburg

Completion:
2025

Solution:
CARRICO Car Lift

Nominal speed:
0,15 m/s

Rated load:
3.500 kg

Travel height:
4.800 mm

Stops:
2

Pit depth:
1.100 mm

Headroom:
3.500 mm

Cabin depth:
5.800 mm

Cabin height:
2.600 mm

Cabin width:
2.800 mm

Start Planning Your Custom CARRICO Car Lift Now

Use our lift configurator to design your individual CARRICO car lift online with ease. Enter your project-specific requirements and instantly receive tailored planning documents—including technical specifications, CAD and BIM data, and your personal configuration ID. This ID allows you to access and adjust your project at any time. If you would like to explore the planning parameters in more detail beforehand, our comprehensive guide provides clear explanations of all relevant key data.

Configure now

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